BUILDING IN PUBLICFOLLOW THE CHANGELOGDEMO DATA WHERE LABELLED

USE CASES

Seven ways founders play it.

Each play is the same loop with a different input. The recommended action always comes from the real vocabulary, and one of the seven is deliberately WAIT.

01

Launch distribution

day of launch

INPUT

product URL

SIGNAL

Which communities are already discussing the problem you solve, and how strong that evidence is right now.

OUTPUT

A channel and angle, with the threads that justify it.

RECOMMENDED ACTION

PUBLISH

Post where the conversation already exists instead of announcing into silence.

02

Content opportunity detection

weekly

INPUT

product context

SIGNAL

Topics accelerating faster than their usual baseline for your category.

OUTPUT

A brief with angle, format and outline, plus the sources behind it.

RECOMMENDED ACTION

PUBLISH

Write the piece while the interest curve is still rising.

03

Community participation

continuous

INPUT

product context

SIGNAL

A live discussion where your product is genuinely relevant.

OUTPUT

A reply angle with the thread it belongs in.

RECOMMENDED ACTION

REPLY

Answer in the thread that is moving, not in a support inbox three days later.

04

Emerging-query discovery

weekly

INPUT

seed topics

SIGNAL

Queries breaking out before obvious answers rank against them.

OUTPUT

A query cluster with intent and current answer scarcity.

RECOMMENDED ACTION

PUBLISH

Publish the answer page early enough to own it — SEO, GEO and AEO at once.

05

Reusing what worked

monthly

INPUT

a prior asset

SIGNAL

A format still gaining traction in your category.

OUTPUT

A remix plan for an asset you already own.

RECOMMENDED ACTION

REMIX

Re-cut what already earned attention instead of starting from a blank page.

06

Campaign timing

per campaign

INPUT

campaign window

SIGNAL

How fresh the supporting evidence is, and how long it stays usable.

OUTPUT

A validity window with an explicit confidence note, not a promise.

RECOMMENDED ACTION

PUBLISH

Ship inside the window; the evidence behind a move expires.

07

Protecting credibility

any run

INPUT

weak evidence

SIGNAL

Evidence that is stale, thin, saturated or outside what you can credibly make.

OUTPUT

What to watch, and when the next check is worth running.

RECOMMENDED ACTION

WAIT

WAIT is a real answer. No platform, no destination and no draft is manufactured for it.

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